Presidential Pursuits: Golf – The Great Equalizer
The latest brouhaha over President Obama’s whereabouts now includes his golf endeavors. A seemingly innocent respite away from the White House arrows and darts has turned into a diatribe over women’s equality, inclusion, and diversity. And you thought golf was a boring game for old men! Ha!
The story began with a news report, which is debatable in its own right of being news, that described Pres. Obama’s recent golf outing with one of his senior leaders, Melody Barnes. Ms. Barnes, the nation’s chief domestic policy adviser to the president, was pictured sharply dressed lugging her golf bag. Golf is generally played in groups of four so the interest increased when it was determined that she was joining or barging in on the president’s regular team of men. Oh my! Katy bar the door!
People play golf for one (or a combination) of three reasons: exercise, sport competition, and business. The days of ill dressed overweight men with tires around their waists, who huff and puff on cigars as they tee off are long gone. In fact, it is now a fashion faux pas to dress less than professional (gym clothes are not welcome) and to smoke during a round. Sir Tiger changed the game in many ways and one of the most important is his devotion to fitness. His workout regiment to be the best golfer in the world motivates all ages to get in shape to improve their game. Avid golfers and wanna-bees are seeking Pilates, yoga, stretching, strength and core training customized golf programs to reduce the number of swings to get that little white ball in the hole. And now walking the golf course is more popular, so a stop at the gym or a jog around the neighborhood is no longer necessary. Exercise by strolling through a meticulously manicured lawn decorated with exotic foliage and 18 tee boxes — Yes!
Regardless of the activity, some people just like to battle and talk smack. Whether it’s a game of spades or tonk, idling at a traffic light as the engine purrs looking for a race or even concocting the best drink at a party, competitors will take any and all moments to make a friendly or not-so friendly wager to test their skill. And often times, they know they won’t win the contest but just enjoy challenging someone’s courage and heart. Golf provides an excellent platform for competitors looking for the faint of heart. Standing over a three foot putt (and the last $10 in your wallet at stake) while your so-called friend makes awkward movements and throat clearing sounds or grunts to distract you is enough to bring out the fiery spirit in the most meek and mild. And how about the pressure of knocking your golf ball over and around a few bunkers (aka the beach that you never want to visit), tall pines, and a gentle stream, all the while those same so-called friends talk smack about their birdie on the previous hole. Yes, golf is a sport for the best trash talking competitors.
Golf is considered the sport of business. Business leaders spend an inordinate number of hours working on their game in comparison to time spent on other methods of fitness and sport competition. Why? People with money or those who want to work with people with money play the game of golf. And you don’t have to be good – just familiar with the game. Usually familiarity will breed addiction. The game is synonymous with prestige and executive culture. If you desire a higher rung on the corporate ladder, don’t think that you can get there without gaining awareness and intimacy with golf. Experience has shown that golf is unsurpassed as a business tool that provides ample opportunity to reveal character, demonstrate skills, and commitment to success. In four to five hours, unlike the power lunch or wine and cheese reception, one can truly learn insightful information about your partner and business deals. Strangely enough, executives are hard to pin down for office appointments yet their golf handicaps manage to stay low. Hmmm…sounds like a timely retreat away from the firm to keep their golf muscle memory acute. So your best bet to spend time with the boss is to learn to play golf – he or she is certainly most likely available then…especially if you are highly-skilled player. So although President Obama may not have the healthcare solution, he certainly has been schooled on what is important in terms of business success – repeated golf play!
What about the female intrusion on this testosterone-driven sport? Well, that omission is strategic as the purpose and play of golf has no gender barrier. It is often joked that golf was originally designed for men – that is, Gentlemen Only, Ladies Forbidden. One can throw that by the wayside along with all the other parties and programs that women have crashed like sales, politics, academia, and heaven forbid – capitalism. Women want to get paid just like men! Women are playing golf in greater numbers. Role models like Nancy Lopez and Annika Sorenstam have helped to inspire and nurture a new class of dedicated young female golfers. And don’t even think about competing against the top NCAA Division I women golfers. They routinely shoot par!
Businesswomen sport attractive outfits designed specifically for office and golf play. These empowered ladies understand the importance of playing golf and don’t take the risk of being perceived as women focused on frivolous shopping or mindless reality shows. In fact, the United States Golf Association has targeted this underserved market (along with youth) to grow the game. Instead of watching men network and close deals on the golf course, women are eagerly learning the game and consequently, jointly making key decisions with men while on the golf course.
Thus, similar to men, women enjoy golf exercise by skipping out from the office to head to the golf course. Women are very competitive and can fire away timely snippets to throw you off your game too. And they do participate in networking to gain business advantage. Golf offers all of these rewards and more to men and women.
So does it really matter that our president included Ms. Barnes in his foursome? Absolutely not. In fact, in the very near future he may be the only man in his group. Athletes don’t care about gender; athletes care about one’s ability to compete. He may equally seek out men or women to join him on the links to discuss challenges, resources and pressing issues. However, it’s more likely that he just wants to spend time away enjoying the game’s many benefits. Let’s just be happy that our president chooses to play a game with friends in which he shoots for low scores and not moving targets — whereby his buckshot could accidently hit Ms. Barnes! Egad!
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